Johnny Rotten Boosts Dairy Crest Sales

Bizarre as it might sound, linking ex Sex Pistols front man with Country Life butter seems to be paying off for Dairy Crest. And presumably for Mr Lydon himself, where's your principles now Johnny Boy?

Volumes of spreadable Country Life are up 85 percent in the latest quarter say Dairy Crest, adding that trading had steadied since a November profit warning, with sales rising 4 percent in the nine months ended Dec. 31.

Lydon is desperate to cash in on his rediscovered C list celebrity status, by releasing a remixed version of some famous Sex Pistols hits including: EatSomeBrie in the UK and God Save The Queso.