Dairy Farmers of Britain Cut Milk Price

Dairy Farmers of Britain were first to jump onto the price cut bandwagon set rolling by Arla and First Milk earlier in the week, by announcing a hefty 2.2ppl cut effective from Apr 1st yesterday.

That's right, they announced on the 8th April that a price cut was effective from 1st April. And no, it isn't a back-dated April fool.

But hang on a minute, didn't DFB chairman Lord Grantchester promise members back in November that there would be no more retrospective price cuts and that everyone would receive advance notice of any future price adjustments?

Erm, well yes he did, but he must have had his fingers crossed or something, so that doesn't count.