Kelloggs

Cereal giant Kelloggs are in hot water, or is it milk, over advertising claims that Rice Krispies help "support your child's immunity" according to a report on Reuters. They faced similar criticism last year for saying that another of their products was "clinically shown to improve kids' attentiveness by nearly 20 percent." I thought that Spongebob Squarepants did that?

If we go back a bit we can find all sorts of even more outrageous advertising campaigns like this one which I'm reliably assured is genuine: