Sainsburys Report Good Q4
J Sainsbury Plc has posted is fourth quarter trading statement for the period up until 21 March 2009, saying that shoppers looking for cheaper deals increased Sainsbury's sales by 6.8%.
Justin King, chief executive of Sainsbury's, said its 'Switch and Save' campaign in January had driven a 60% year-on-year rise in sales of its cheaper 'basics' range.
He also said the supermarket was benefiting from the growing trend of customers choosing to cook at home.
Sainsbury's like-for-like sales also rose, up 6.2% from the beginning of the year.
The company said it was serving more customers and shoppers were buying more items when they visited its stores.
Sainsbury's will announce its full-year financial figures on May 13.
Sainsbury's is lagging behind its fierce rival Wm Morrison, however. Morrison's recently announced underlying sales growth of 7.9 per cent for its financial year to the start of February.
Justin King, chief executive of Sainsbury's, said its 'Switch and Save' campaign in January had driven a 60% year-on-year rise in sales of its cheaper 'basics' range.
He also said the supermarket was benefiting from the growing trend of customers choosing to cook at home.
Sainsbury's like-for-like sales also rose, up 6.2% from the beginning of the year.
The company said it was serving more customers and shoppers were buying more items when they visited its stores.
Sainsbury's will announce its full-year financial figures on May 13.
Sainsbury's is lagging behind its fierce rival Wm Morrison, however. Morrison's recently announced underlying sales growth of 7.9 per cent for its financial year to the start of February.
