Fertiliser Is Going Up I See

Question: What do you do when you've annoyed the buggery out of most of the nation's arable farmers by encouraging them to book their fertiliser at what turned out to well over the prevailing market price with helpful marketing "advice" such as "if you don't book it now there won't be any" etc?

Answer: Come out with a tempting offer next time round, get everyone excited, but restrict the tonnage available at this special "sale must end at 6pm today" approach, turn the phones off & disconnect the fax. Wait for the price of wheat to drop like a stone, announce a price increase, hinting at more to follow, trot out the "if you don't book it now there won't be any" line again, sit back and wait for the orders to flood in. Priceless.