Great PR - Sue Your Customers

In a piece of stunningly bad PR, drinks giant Diageo - amongst many other things the world's biggest whisky producer - has decided to sue Sainsbury's according to a report on Reuters.

Millions of Diageo products, from Guiness to Gordon's Gin, are probably stacked on Sainsbury's shelves right now. But that hasn't stopped uber-sensitive Diageo, manufacturer of Pimms, from saying that Sainsbug's Pitchers drink "infringes its intellectual property rights".

Diageo are certainly in the news at the moment, after coming under fire from the Scottish NFU last week when it was revealed that they'd imported 3,000 MT of Swedish malt into Scotland last Wednesday.

Who said there's no such thing as bad publicity?