Waitrose Announces New Grain Sourcing Deal For It's Pig Farmers
Premium supermarket chain Waitrose has announced a new initiative aimed at reducing the carbon footprint of it's pork.
The deal aims to source wheat and barley from within a fifty mile radius of the mill used to manufacture it's pig feed, and ties together producer BQP, processor Dalehead Foods, feed compounder BOCM Pauls and grain merchant Openfield.
I'll wait and see if I get a luxury hamper through in the post first, before I try and find any flaws in that eco-warrior story.
The deal aims to source wheat and barley from within a fifty mile radius of the mill used to manufacture it's pig feed, and ties together producer BQP, processor Dalehead Foods, feed compounder BOCM Pauls and grain merchant Openfield.
I'll wait and see if I get a luxury hamper through in the post first, before I try and find any flaws in that eco-warrior story.
