Interesting Development

That looks like a pretty canny move to me. In the past couple of tenders Russia (Matalan) has only had itself to compete with for the Egyptian business. Now that Ukraine (Primark) has been invited to join the party it's got to make sure it keeps those prices nice and low.
Meanwhile France (Marks & Spencer) and the US (Next) are just going to have to sit around and content themselves with the odd bit of passing trade unless they fancy holding a fire sale.