Life On Mars
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That all sounds fairly plausible doesn't it? Well, it does until you discover that yields in the UK are seen coming in BETTER than the 5-year average AND last year at 7.82 MT/ha.
Clearly it would seem that these boys take their name from the place where they have been living and issuing their crop forecasts from this summer, as that's probably about how far you'd have to travel to find someone else who thinks that UK yields will average 7.82 MT/ha this year.