
It's not all about kids talking about Justin Bieber's haircut, what Stephen Fry had for breakfast or rumours about which Premiership footballer is about to be "outed" as a chutney ferret you know. There are some serious business applications to it as well, many of which are highlighted in this collection of slides from a recent presentation about getting to grips with online marketing using social media:
What have you got to lose?
How did I find out about this presentation? I saw it on Twitter of course. Some of it is presented from the assumption that maybe you are a bit of a muppet and don't know what you are doing when it comes to computers, so that when sat down in front of a PC you look at it with wide-eyed bewilderment like someone just chucked a Neanderthal man an iPad.
"What is this internet thing of which you speak? I'm a simple Neanderthal man. Twitter, I know nothing of such wizardry."
I would never make such an assumption of course about you my dear, discerning reader. I KNOW that you are a bit of a muppet who doesn't know what he's doing when it comes to computers!