Supermarket Sweep

Now here is a surprise, the results of a Which? magazine survey into how UK customers rate their supermarket shopping experience. The scores combined overall satisfaction, price, product quality, customer service and store environment (tidiness, queues, trolleys etc).

Top of the Shops, so to speak, was Waitrose with a satisfaction rating of 79%. The survey, I assume, didn't include docking of points for how bloody rude and surly your fellow customers are? Because the last time I was in Waitrose just a week or so ago it was clearly noticeable that there was a "Waitrose type", and it wasn't the sort of person that you exchange pleasantries with.

Certainly food quality was high, just like food price, seven quid for six wafer-thin slices of rare roast beef as I recall.

It won't surprise you to hear that M&S came in second with a score of 64%. Again my main problem with shopping at M&S is physically getting round the store. Seldom do you ever see so many zimmer frames and walking sticks in one place. Crikey, the average age of the punters in there must be 70+ surely. A woman in front of me the other week dropped dead right before my eyes immediately after she'd finished paying for her shopping in there. I felt really sorry for her as she'd just bought a bag for life. Still, I thought there's no point letting all that fresh stuff go to waste is there?

The big surprise comes with Aldi and Lidl tying in 3rd slot with 61%. Blimey, there must be more of a market for Guatemalan Mars Bars than I thought.

The top ten scores on the doors:

Waitrose 79% 1st
Marks & Sparks 64% 2nd
Aldi 61% =3rd
Lidl 61% =3rd
Sainsburys 58% 5th
Morrisons 56% 6th
Asda 49% =7th
Tesco 49% =7th
Co-op 45% 9th
Netto 41% 10th


Online supermarket Ocado, who I have no experience of but have heard good reports about, scored highest in the home delivery ratings with a score of 80%.

Interestingly the rarely mentioned bunny-boiling Mrs Nogger#2 used to be a home delivery driver for one of the "big four" who often had some interesting stories to tell. Especially in relation to people inadvertently mis-ordering stuff online. The order would come through to the store something like this: one small loaf, a pint of milk, a microwave tagliatelle for one, a tin of garden peas (small), a packet of digestive biscuits, four small cans of Guinness and FIVE KILO'S OF BANANAS.

Clearly they wanted five bananas, but nobody with half a brain could be bothered to ring first to see if this person had a huge cage on chimpanzee's in their back garden, they just sent the bananas round anyway.