Let Them Eat Spam
After extensive market research into the viability of the market, spam is to be launched on an unsuspecting Chinese public.
"We did comparisons to similar products on the market in terms of flavour and texture. We found that people thought that Spam was pretty modern compared with local brands" according to the Product Manager for China Milanoj Chen.
The launch will be accompanied by a blaze of advertising on television and in the print media, in the next few days.
Ruvvery.
"We did comparisons to similar products on the market in terms of flavour and texture. We found that people thought that Spam was pretty modern compared with local brands" according to the Product Manager for China Milanoj Chen.
The launch will be accompanied by a blaze of advertising on television and in the print media, in the next few days.
Ruvvery.
