Sainsbury's And Asda Under Fire From Beef Industry

The National Beef Association are rightly far from happy that a recent survey by the Agricultural and Horticultural Development Board (AHDB) revealed that only 68% of the fresh beef on Sainsbury's shelves in August was British, whilst in Asda it was even lower at just 45%.

The NBA also pointed out that the percentage of British beef on sale at Sainsbury's and Asda was lower than it had been twelve months previously.

They went on however to praise Budgens, the Co-op, Lidl, M&S, Morrisons and Waitrose for stocking only 100% British beef. These supermarkets would struggle however to raise prices faced with stiff discount competition from two of the so-called 'big four' - thereby keeping prices low for all producers, they said.

And if you want to be sure of buying foreign beef, get yourself down to Netto, in August just 5% of the beef on sale there was British.